There are many ways to make your business stand out so that people remember you and custom pocket folders are one way of doing so. Anyone can go buy a folder, print out some sales materials and hand them to prospective clients. But having them made especially for your company shows that you are invested in your business.
There are a lot of varieties, depending on your individual needs. They can have two or three pockets. There is frequently space to insert a business card. The way you want to have it customized depends on you.
Some people, for example, opt for a simpler 2-color design that just has their logo. Other people prefer something with 4-colors with images printed on every surface. When you use images and photos in full color, it helps to get the interest of clients in the information you have to share. It's particularly important if you're in the type of business that relies on images like photography.
Sometimes you can have folders cut specially to accommodate a certain image or to easily include something besides printed sheets, such as a DVD. The more your folder is specialized, the more it will typically cost. It will partly depend on the amount of competition you've got for your service or product.
Greater competition requires doing more to ensure that your sales materials are actually read. It doesn't matter if you are the best in the business if enough people aren't interested enough to find that out.
Custom pocket folders are just one way of getting the attention of prospective clients. They aren't enough on their own to build your business. The information inside them and what you are selling need to be equally good. But they can be an important way of making sure that people know about you.
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